Scented candles have a remarkable ability to change the atmosphere in any room, offering a sensory experience that can evoke memories, induce relaxation, or create a mood. Selecting the right fragrance oil for your candles involves considering various factors to ensure that your candles will sell well.
Understanding the Impact of Fragrance
Our sense of smell is closely linked to emotions and memories. Some fragrances can have a welcoming effect, while others can contribute to relaxation or invigoration.
Considering Personal Preferences
Your personal preferences play a crucial role in selecting fragrance oils. We all respond to fragrance differently as our associations with particular smells can be so varied. In addition, it is hard to work with a fragrance oil you don’t like. You may find that certain fragrance oils communicate your brand identity more than others. Fragrance oils that express your brand identity will appeal to your customers and brand enthusiasts.
For example, if you have a predominantly Muslim clientele it would make sense to include Oud-scented candles in your range. These candles may well your best sellers.
If you live, work and sell your candles in a hot climate, fresh, clean smelling fragrance oils are a must. Consider aquatic fragrances like St. Lucia fragrance oil, fruity florals or citrus-dominant fragrance oils.
Choose a fragrance oil that is formulated for your wax
Fragrance oils are created with specific applications in mind. Some fragrance oils will perform well in paraffin wax, while others might do better in soy wax. It is crucial to choose a fragrance oil that is suited to the type of candle wax you use.
Soy wax: This wax has a milky, nutty smell which will interact with the fragrance oil you choose. It is advisable to choose something that smells good in soy wax, i.e. that enhances the natural soy smell. Aim for something where the combination is better than the individual parts. Some examples of fragrance oils that work well in soy wax are vanilla, oud, pink litchi, orange & cinnamon, spice biscuit and pumpkin spice.
Paraffin wax: Notoriously difficult to fragrance, it is absolutely essential to use fragrance oils that are compatible with paraffin wax. What does that mean? “Compatible” means that the fragrance oil will blend with the paraffin wax. Learn more here.
Emphasizing Quality
Quality fragrance oils are (a) concentrated; (b) formulated for specific applications, i.e. either for soy wax or paraffin wax or both, and (c) smell sublime.
Experimentation and Testing
In order to test a fragrance oil we suggest that you make a candle and fragrance the candle wax at the supplier’s recommended dosage level. Leave your candle for at least a week before evaluating the fragrance oil. The first thing to do is to inspect the candle to see whether the fragrance oil has bled out. Learn more here.
Now light your candle and let it burn for 1 hour in a small closed room. Blow out the candle after 1 hour and evaluate the fragrance rising from the melt pool. This is the so-called “hot throw”. Return periodically for the next 30 minutes to evaluate the hot throw. Ask at least 2 other people for their opinion on the scent throw.
Take your candle making notebook and note your dosage level, whether you were satisfied with the scent throw, whether you like the fragrance and remember to include the feedback from others.
Exploring Olfactory Families
Look into different olfactory families to discover the type of fragrance character you like and would like for your brand.
Florals
Flower extracts can be a single floral note but floral fragrance oils are usually blends of several different floral notes. A pure floral fragrance can be overpoweringly sweet and possibly too heady. Floral fragrance oils are often combined with other olfactory families to give them more depth and complexity. A good example would be Candle Deli’s Cederberg fragrance oil, which is classified as a woody floral. The light, charming floral heart is underpinned by a woody note which gives this fragrance a depth of character and complexity, not to mention staying power, that would not have been achievable with only floral notes.
Fruity
As the name suggests, these notes are fruit fragrances. A pure fruit fragrance oil may not necessarily be pleasing, depending on the application. A combination of fruit and floral notes are more common, surprisingly referred to as fruity florals. Candle Deli’s Pink Litchi fragrance oil is a good example of a fruity floral. These fragrance oils tend to be vibrant and summery, with an upbeat character.
Gourmande / Edible
This olfactory family is comprised of foody fragrances, for example vanilla. Some gourmande fragrance oils are quite simple and are made up of a single note, for example Candle Deli’s vanilla fragrance oil. In addition, the edible olfactory family includes complex blends that use edible notes such as cake, caramel and tonka bean. An excellent example is the sensual Bo-Kaap fragrance oil with its a discernible caramel base note which provides much of this fragrance oil’s seductive power.
Woody and Aromatic Families
Enjoy the grounding and relaxing aromas of cedarwood, sandalwood, oud, patchouli, amber and musk. The woody and aromatic olfactory families are long lasting, with a big presence. The olfactory families are most often used as base notes in fragrance oils and provide interest, depth and complexity to a fragrance oil.
Conclusion
Choosing the best fragrance oil for your candles is a deeply personal choice that reflects something of your own personality and certainly also the personality of your brand. Explore Candle Deli’s collection today and discover fragrance oils that captivate, relax, or invigorate. Create a recognisable candle brand by choosing distinctive fragrance oils that enhance your brand identity.
FAQs
- Are Candle Deli’s fragrance oils safe for use in candles?
Yes, all our fragrance oils are specifically formulated for candle-making, ensuring safe and effective use.
- How long do Candle Deli’s fragrance oils last in candles?
The longevity of fragrance oils varies based on the type of wax used and the environment. Generally, our oils provide a lasting scent experience throughout the candle’s burn time.
- Can I mix different fragrance oils from Candle Deli to create a custom scent?
Not all our fragrance oils blend well together. We recommend testing small quantities first. Most of our fragrance oils are complex blends which are unlikely to be improved by adding more fragrance notes.
- Are Candle Deli’s fragrance oils made from natural ingredients?
We prioritize quality and safety, using a combination of natural and synthetic compounds to achieve the best fragrance profiles. Each fragrance oil undergoes rigorous testing to meet high manufacturing standards.
- How can I find the right fragrance oil for my specific preferences?
Request a free fragrance oil sample with your next order. You can also contact our customer support for personalized recommendations.